SUN GLOBAL DMCC, established in the U.A.E. in 2004, is a General Trading & Distribution company with diverse business lines including Paper, Plastics, Steel and Tyres.
The Company, headquartered in Dubai, has an international customer base spanning over thirty countries within the Africa, Asia and Middle East regions.
The Group is associated with several world-class organizations, delivering their products and services into Africa, Asia and the Middle East. Sun Global’s operations are seamlessly managed from its office in Dubai, deploying the best business and governance standards.
Sun Global is on a growth mode, consolidating its dominant position on its existing business lines, whilst seeking to expand its revenue streams in the coming years.
A clear strategy, formidable partnerships, a large and diverse international network catered to by a comprehensive product range and a customer-oriented service culture are the elements that have contributed to Sun Global’s success over the years.
Company Values
EXCELLENCE
where we are creative, innovative and exceed all expectations by differentiating ourselves.
TEAMWORK
by being goal oriented and on the same mission to achieve our vision & mission.
HONESTY & FAIRNESS
in every decision and strategy adopted.
MUTUAL TRUST, INTEGRITY & RESPECT
through greater transparency and open communication.
Our Brands
The Company owns the NISON, RIDAN and SUNTRAC brands.
The brands have their names derived from those of the Group’s owners and thus the brands carry significant meaning and importance for the Company. The NISON and SUNTRAC brands were established in 2004 when the Company first began to contract manufacture tyres in China.
Sun Global offers a comprehensive range from Passenger Car, Commercial Truck & Bus to Off-the-Road tyres in the Company’s brands.
Our Strengths
Diverse Business Portfolio
That ensures balance and mitigates risk.
High Caliber & Experienced Team
Business units driven by professionals with industry specific operational experience.
Exclusive Distribution Rights & Agencies
The Company holds agencies & exclusive sales rights for several brands & products.
Sound Financials & Balanced Risk
Achieved through a prudent, conservative & analytical approach.
Procurement & Sourcing Capabilities
Through international best practices and long standing relations.
Robust Infrastructure
In terms of Offices, Warehouses, IT, Sales & Distribution.
Long Standing Relationships & Partnerships
Sun Global always conducts business with a long-term view beneficial for all stakeholders, a testament also of our reputation.
Reputation
Earned over a long period of time for integrity and trust in business.
Sun Global Timeline
Chairman’s Message
As a Group, our driving goal is to grow, succeed and become pre-eminent in every field of business in which we engage, whilst adhering to our values of integrity, respect and a commitment to excellence.
We bring our traditional family values of fairness, honesty and trust to bear on professional and innovative ways of working and developing our business and associated relationships. From humble beginnings almost five decades ago, we have grown to become a large diversified business, with interests that spread across different industries that include tyres, paper, steel and plastics amongst others.
Sound financials, meticulous planning, an ever-increasing talented human resource pool, and the ability to execute opportunities that fit with our strategies and principles has resulted in the Group assuming leadership positions in several of our business lines.
We will continue to build unrivaled partnerships and value with and for our customers, through the knowledge, ingenuity, and commitment of our people as well as through the products & services we offer. With our expansion plans across different product categories and new territories already under way, the Group is well-positioned for healthy, diversified growth in the coming years.